alucida LLC

Innovation & Product Management

innovation

“Making highly differentiable products with strong cost advantages is a license to print money, and lots of it.”
–Clayton Christensen

alucida LLC offers a broad range of services in the areas of innovation and product management, from product strategy and planning to product marketing and entrepreneurial support:

  • Product/Service Strategy
    • Market definition
    • Product/service definition
    • Business model definition
    • Product-line strategy & road-map
    • Market research & analysis
  • Product/Service Planning
    • Requirements definition
    • Project planning & System Development Life Cycle (SDLC) model
    • Engineering and implementation support
    • Partnership planning
    • Competitive analysis & positioning
  • Product/Service Marketing
    • Product/service positioning & differentiation
    • Marketing content & messaging
    • Pricing strategy & tactics
    • Sales & marketing support
    • Channel marketing
    • Partnership management
  • Entrepreneurial support
    • Market research, evaluation & sizing
    • Market entry strategies
    • Investments & fund raising
  • Group planning sessions & discussion facilitation

See representative experience.

alucida LLC